Terrafem
For All Women’s Rights
Campaign idea
Terrafem is a non-profit organization working to ensure that women and girls can live free from men’s violence and domination. Through legal support, protected housing, and counselling services, Terrafem provides support and guidance in 74 different languages.
The campaign “For All Women’s Rights” was aimed at women with a foreign background, with the purpose of informing them about their rights as women in Sweden, as well as increasing awareness of Terrafem’s existence.
As the films address a heavy and sensitive subject, it was important to balance the seriousness of the message with a warm and inviting visual expression. To maximise reach and comprehension, the campaign consisted of five powerful films, produced in five different languages: Arabic, Persian, Tigrinya, Ukrainian and Swedish. Each film addressed the viewer directly in her own language, making the message feel personal, relevant and trustworthy.
Media channels
Youtube & DOOH
Awards & Recognition
Shorty Impact Awards 2023 - Gold
Luum Awards 2023 - Silver x2
Lovie Awards 2023 - Shortlist
Swedish Content Awards 2023 - Shortlist & Silver
Youtube Awards 2023 - Shortlist
You have the right to be treated with respect.
No one has the right to ever insult, humiliate or hit you.
You have the right to have your own opinions and express them.
You have the right to feel and think what you want.
You have the right to your own finances.
You have the right to study, work and decide over your income.
You have the right to decide over your own body.
You decide who touches you, where and when.
You have the right to live safely.
You should not feel afraid in your own home or anywhere else.
Neither your husband, father nor brother has the right to deny you these rights.
You have the right to a life free from violence.
Terrafem stands up for your rights.
The campaign generated 854,197 ad impressions.
Within two weeks, it reached 110,813 views, with an average watch time of 17 seconds.
New business