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Stallkänslan – SRF & Friends
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Campaign

Stallkänslan

A documentary film contrasting the inclusive promise of equestrian sport with the hidden reality of bullying and exclusion.

Client

SRF & Friends

Partners

Stiftelsen Friends, Stenbäcks Stiftelse

Year

2021

Format

Online Video

The Challenge

The invisible problem

Nearly a quarter of Swedish children and youth have experienced harassment. Despite zero-tolerance policies, the equestrian community was inadequately addressing the safety and well-being of its young participants.

The challenge was to make visible what is so often hidden: the gap between the beloved, community-driven image of horse riding and the painful reality some young riders experience every day.

Stallkänslan film poster
The Solution

Opening eyes to the whole truth

We created a documentary-style film that reveals the painful disconnect between the perceived safety of equestrian environments and the actual marginalization some riders face. The film uses visual contrast, warmth and belonging set against isolation and exclusion, to force honest reflection.

The goal was not to shame the community but to prompt awareness and action, because you can't fix what you refuse to see.

Video Content

The film

"Vi behöver våga öppna ögonen inför hela verkligheten för att kunna agera för en tryggare ridsport"

We need to dare to open our eyes to the full reality in order to act for a safer equestrian sport

Services

  • Film Production
  • Creative Direction
  • Cinematography
  • Color Grading
  • Sound Design & Composition
  • Photography

Platforms

  • YouTube
  • Facebook
  • Instagram
  • Print