Lugnande
Priser
A brand strategy connecting quality and affordability for Sweden's go-to baby care brand.
Client
Minstingen
Industry
Baby Care
Year
2023
Market
Sweden
Standing out in a crowded category
Minstingen needed to strengthen its competitive position by directly connecting brand messaging to the two core purchasing drivers for parents: quality and affordability.
The challenge was to communicate both values simultaneously, without sacrificing the warmth and reassurance that the brand stands for. Parents needed to feel confident, not just informed.
Reassurance as a brand promise
We developed the concept "Lugnande Priser", Reassuring Prices, a platform that speaks to both the rational and emotional needs of parents. It positions Minstingen not just as affordable, but as a trusted companion for the chaotic, joyful journey of early parenthood.
Minstingen finns där för att göra småbarnslivet enklare, roligare och mer färgglatt, and the campaign visuals reflect exactly that: colorful, warm, and full of life.
Made for parents, made for social
Visuals designed to stop the scroll: bright, warm, and immediately recognizable.
Services
- Brand Strategy
- Campaign Concept
- Messaging Development
- Visual Communication
- Social Media Content
- Photography
Platforms
- Meta
- Digital Display
- In-store
"Minstingen finns där för att göra småbarnslivet enklare, roligare och mer färgglatt"