Gröna Lund
A decade-long media partnership combining digital precision with 170 foliage-wrapped buses across Stockholm to drive record attendance.
Client
Parks & Resorts
Partnership
10+ Years
Annual Campaigns
50+
Annual Visitors
~500,000
Filling the park, year after year
Gröna Lund, Stockholm's beloved amusement park, operates in a competitive entertainment landscape where attention is seasonal and short. Building awareness and driving attendance requires consistent, creative campaign work across every summer.
The challenge across more than a decade of partnership has been to stay fresh, relevant, and compelling, season after season, campaign after campaign, while managing 50+ annual campaigns across different formats and audiences.
Digital + city-scale presence
We combined aggressive digital marketing with landmark outdoor executions. The "Ticket to Play" 2023 campaign featured multi-channel video alongside 170 foliage-wrapped buses rolling across Stockholm, impossible to miss and instantly recognizable as Gröna Lund.
Our agile collaboration model enables daily responsiveness, so when opportunities arise or conditions change, the campaign moves with them. The result: multiple visitor and sales records over the course of the partnership.
A decade of standout moments
Ticket to Play (2023)
Multi-channel campaign with 170 foliage-wrapped buses across Stockholm, turning the city into a canvas.
Grönan Live
40+ annual concerts attracting ~500,000 visitors of all ages, marketed across every key channel.
Records broken, seasons delivered
10+
Years of partnership
50+
Annual campaigns executed
170
Bus wraps in 2023 alone
Services
- Media Strategy & Planning
- Digital Marketing
- Outdoor Advertising
- Campaign Creation
- Content Production
- Social Media Marketing
Platforms
- YouTube
- Social Media
- OOH / Transit Advertising
- Digital Display