Media, Paid social

Folkets Garant

How do you move beyond awareness and measure real brand impact?

Client

Garant

Industry

FMCG

Year

2025

Platforms

YouTube · Meta · TikTok · TV4 Play

YouTube Brand Lift Results

36.7M+

Impressions

3.21M

Exposed users

+7.96%

Consideration lift — F&B audience

+2.57%

Relative consideration lift overall

The Challenge

Making attention count

Garant needed more than reach. They needed proof that media investment was shifting real consumer behavior. The task was to scale Folkets Garant across four platforms while building a measurement framework that could capture the campaign's true effect on brand consideration — not just visibility.

The Solution

Built to be felt. Built to be measured.

We built a cross-platform video strategy around relatable everyday moments — situations where Garant products naturally played a part in daily life. Hero films drove awareness at scale. Platform-adapted character edits created a flexible content ecosystem, tailored to different viewing behaviors across YouTube, Meta, TikTok and TV4 Play.

YouTube Brand Lift studies ran throughout the campaign, capturing how the cross-channel strategy influenced consumers' willingness to consider Garant over competing brands. The strongest signal came from the Food & Beverage segment — a +7.96% absolute lift in consideration.