Sinnesschysst
Kaffe
Saving the workday, one cup at a time. A campaign positioning Convini as the essential office coffee partner.
Client
Convini
Industry
Office Services
Year
2023
Platforms
5 Channels
Owning the office coffee moment
Convini needed to establish a clear, ownable position in the competitive office coffee market, one that went beyond simply offering good coffee and spoke to the real value of the fika break in Swedish workplace culture.
The challenge was to make Convini the brand that people associate with those essential moments of pause, connection, and reset during the workday.
Rädda arbetsdagen
"Rädda arbetsdagen med sinnesschysst kaffe", Save the workday with delicious coffee. The campaign used narrative-driven storytelling to show the tangible impact of quality coffee and fika breaks on real workplace experiences.
Warmth, humor, and recognition were the creative tools. The result was advertising that felt less like an ad and more like a mirror, reflecting back the everyday moments that Convini makes better.
Services
- Campaign Concept Development
- Creative Direction
- Film Production
- Photography
- Multi-platform Advertising
Platforms
- YouTube
- DOOH
"Rädda arbetsdagen med sinnesschysst kaffe"