Nostalgia

There are few things that engage people more than nostalgia. When thinking about the early 2000s, the time when Motorola's first Razr phone was released, one probably remembers other iconic things like low-rise jeans, Paris Hilton, and Mean Girls.

In 2022, Motorola launched the Razr 22, a modern version of the iconic predecessor from 2004. To reach a younger audience, a campaign was created with the aesthetics of the 00s combined with today's social media trends.

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