Lågt pris – varje dag
When everyone says the same thing, the word loses its power. The solution? Remove it.
Client
Dollarstore
Year
2026
Channels
Radio, DOOH, Social
Category
Campaign
Everyone talks about low prices
Dollarstore's slogan 'Low price, every day' is one of their strongest brand promises. But when the whole industry communicates the same message with the same words, the promise risks losing its impact.
The task was to own the price promise again, without simply repeating it.
Absence speaks louder than the word
Instead of shouting the loudest, we chose to cover the word. In outdoor ads, 'low' is covered by the Dollarstore logo. In radio, it's replaced by the familiar beep of a checkout scanner.
When people fill in what's missing themselves, the message becomes more memorable. A simple idea that works consistently across every channel.
Radiospot
67%
Who heard the ad visited a Dollarstore
55%
Of visitors also made a purchase
Top 3
Most successful campaigns in Sweden since 2023/2024*
* RAM Effect Measurement, Bauer Media Sweden, Aug 2026
Radiospot — 20s
Lågt pris, varje *blipp*
Services
- Campaign strategy
- Creative concept
- Radio production
- DOOH
- Social media